Digital infrastructure
for trusted products.
Connect customers. Build trust. Enable transparency.
Hashentic transforms physical products into secure digital assets — enabling authenticity verification, lifecycle traceability, regulatory compliance, and direct customer engagement in a single, scalable platform.
Brands are losing control over their products.
Counterfeit and grey-market products erode revenue and damage brand reputation.
Regulatory pressure such as the EU Digital Product Passport and Battery Passport requires new levels of transparency.
Limited supply chain visibility makes it difficult to ensure authenticity and sustainability.
No direct connection with end customers after the point of sale.
Fragmented systems for traceability, compliance, and customer engagement.
Businesses need a unified solution that restores control and builds trust.
One digital infrastructure for product trust & growth.
Hashentic provides a secure digital identity for every product, enabling brands to authenticate, trace, and engage throughout the entire lifecycle. By combining advanced NFC technology, GS1/QR interoperability, and a private enterprise blockchain, Hashentic delivers a future-ready infrastructure for trusted products.
Authenticity & Brand Protection
Prevent counterfeiting with unclonable NFC tags and real-time verification.
Traceability & Transparency
Track products from origin to end user with trusted, immutable data.
Regulatory Compliance
Prepare for EU Digital Product Passport and ESG reporting requirements.
Customer Engagement
Transform each product into a direct communication channel with consumers.
Actionable Analytics
Gain valuable insights into product interactions and market behavior.
Products are no longer just items — they are digital experiences.
From physical product to digital experience.
Assign a Secure Digital Identity
Each product is equipped with a secure NFC tag (NTAG424 DNA), QR code, or GS1 identifier, ensuring a unique and tamper-proof digital identity from the moment it enters the supply chain.
Register Product Data
Product information — such as origin, composition, certifications, and lifecycle events — is securely stored within the Hashentic platform, creating a trusted and immutable digital record.
Verify, Engage & Update
Customers and partners simply tap or scan the product to verify authenticity and access trusted digital content — no app required. Verified users can also update NFC tags directly using their smartphone, enabling ownership transfer, service history updates, warranty activation, or status changes.
Gain Insights & Control
Brands receive real-time analytics and lifecycle visibility, including scan locations, engagement metrics, and product status updates. These insights empower better decision-making, improved supply chain transparency, and stronger customer relationships.
One infrastructure. Multiple outcomes.
Direct Consumer Connection & Growth
- Connect directly with the new digital generation
- Deliver trusted product information instantly
- Create personalized product experiences
- Launch loyalty and engagement programs
- Collect real consumer insights
Traceability & Visibility
- End-to-end product tracking
- Supply chain transparency
- Distribution monitoring
Trust & Transparency
- Anti-counterfeit protection
- Verified product authenticity
- Brand protection
- Trusted product information
ESG & Compliance
- EU Digital Product Passport readiness
- Verified product data
- ESG reporting support
From product description to deploy-ready passport.
Describe your product in one sentence. Hashentic AI picks the right NFC chip, placement, data schema, compliance fields, and branded verification page — in all 6 languages. Review, edit, publish in minutes.
Italian leather sneaker, limited edition of 500 pairs, sold across EU and UK, premium resale market.
AI-Generated Verification Pages
The consumer-facing passport page is drafted automatically — layout, copy, imagery placeholders, and scan instructions tailored to the product category.
- Luxury, F&B, pharma, or compliance layouts
- Copy in all 6 languages from day one
- On-brand design, every time
- Review and edit before publishing
Smart Field Selection
The AI parses your product description and infers exactly which fields your category needs — mandatory regulatory fields plus the optional ones that add consumer value.
- ESPR, Battery Regulation, CSRD, eIDAS 2
- Mandatory fields auto-filled
- Category-specific optional fields suggested
- Skip generic forms forever
NFC Chip & Placement Advisor
Based on product value, material, and regulatory class, the AI recommends the right NFC chip (NTAG213 vs NTAG424 DNA) and optimal placement on your product.
- Bank-grade vs basic chip guidance
- 14 proven placement patterns
- Material compatibility checks
- Production integration notes
Minutes, Not Weeks
Onboarding time drops from weeks to minutes. Describe, review, publish. Every passport is cryptographically anchored on the Xordex private blockchain from the moment it ships.
- Describe your product in one sentence
- Review the AI draft
- Publish across all locales at once
- Blockchain-anchored from day one
Ready to make your products trusted?
Join the brands building digital trust infrastructure with Hashentic.
Oleg Rutkowski · CEO, Xordex Ventures · [email protected]
Talk to our tech experts
Whether you need a demo, want to discuss integration, or have compliance questions — we are here to help.
Talk to our tech experts