Launch product campaigns
Create branded pages for launches, offers and product stories. Configure content around markets and product labels, with a clear action for the person who scans.
NFC & QR CUSTOMER ENGAGEMENT
Connected packaging for campaigns and customer engagement
Turn an NFC tap or QR scan into a branded product experience. Hashentic helps brands connect packaging to campaign pages, product information, feedback forms and follow-up workflows.
Make the package a useful customer touchpoint
Continue after purchase
Let customers send registration requests, feedback or service questions from the product page. Collect the details needed for the next step in their journey.
Connect the response
Use configured workflows and API connections to send relevant events or form responses to your systems. Define the field mapping and follow-up rules for each integration.
From packaging to a measurable customer journey
Choose the interaction
Pick one product line and one outcome: an offer visit, useful feedback or a service request. Choose NFC, QR or both for the packaging and audience.
Build the experience
Configure the product page, language, form and next action. Test on real packaging and phones, including the journey when a customer cannot read the tag.
Measure and improve
Review scans by time, device and available location data alongside form responses. Agree campaign attribution and avoid treating every scan as a unique customer or a sale.
Start with a focused packaging pilot
A cosmetics care guide, a beverage story or an apparel service form can be a practical first journey. These are example scenarios; results depend on the offer, placement and audience.
- Put a clear reason to scan next to the NFC or QR marker.
- Define campaign success and the events needed to measure it.
- Plan customer information, consent where needed and ownership of follow-up.
Questions before you start
Is connected packaging the same as a QR code generator?
A code opens a destination. A connected packaging platform also manages product records, branded experiences, forms, analytics and the actions that follow a scan. Choose the modules required for your campaign.
Should we use NFC or QR for a campaign?
QR is camera-accessible and can be printed; NFC offers a tap interaction on compatible phones. Test placement, readability and customer instructions. Add cryptographic NFC verification when authentication is part of the goal.
Can a product page also support a digital product passport?
Product information and lifecycle data can support a DPP project. A marketing page alone does not establish compliance: the applicable product rules, data requirements and access arrangements need a separate assessment.