We are proud to announce that Xordex Ventures secured 1st place in the Cranswick Brand Challenge β "The Perfect Pack", held during the AIPIA & AWA Smart Packaging World Congress 2026 in Amsterdam.
The challenge brought together a strong group of technology providers and innovators β including established global players and emerging technologies β to address one of the most important questions facing modern packaging:
How can smart packaging become scalable, trusted, compliant, and commercially valuable for global brands?
Competing alongside companies with significant market presence and deep industry experience makes this recognition especially meaningful for our team.
The Challenge: Designing "The Perfect Pack"
The Cranswick challenge focused on identifying practical smart packaging solutions capable of meeting modern food and retail industry requirements.
Participants were evaluated against demanding criteria, including:
- Low-cost and scalable for retail deployment
- Compatibility with high-speed production lines
- Product-level traceability and authenticity
- Smartphone-readable consumer experience
- Support for sustainability and regulatory readiness
- Minimal packaging footprint
- Compatibility with evolving compliance frameworks such as PPWR and EPR
- High reliability and practical implementation feasibility
In short, the industry was not looking for futuristic concepts. It was looking for solutions that can actually work at enterprise scale.
What We Presented
During the challenge, we presented Hashentic β a secure digital identity and smart packaging infrastructure designed to transform every physical product into a trusted digital touchpoint.
Our presentation focused on a simple but important idea:
"The Perfect Pack should not only be smart. It should be trusted."
Rather than treating packaging as only a physical layer, we demonstrated how packaging can become a secure digital infrastructure for authenticity, lifecycle visibility, compliance, and customer interaction.
The challenge brought together a strong group of innovators exploring different approaches to smart packaging. We would also like to congratulate all participants and finalists for contributing practical ideas and meaningful discussions around the future of connected packaging.
We would like to thank AIPIA, AWA β Alexander Watson Associates, and the Cranswick team for organizing this challenge and for the opportunity to share our vision. AWA also captured the moment among their Day 2 highlights from the congress on LinkedIn.
We are excited about what comes next.
Ready to Explore Trusted Smart Packaging?
Whether you're exploring anti-counterfeit protection, Digital Product Passports, traceability, or connected packaging experiences, we'd love to talk.
Get in touch to explore how Hashentic can support your smart packaging journey.
